When One Actor Contains Multitudes: An Old Form Finds (Eerie) New Life (2025)

The much-anticipated season finale of one of my favorite sitcoms was recently derailed when its creator, Shawna Lander, ran into a few snags. In the story I’ve been following for months, a peppy if scatterbrained woman named Jennifer McCallister has gone into labor after a pregnancy that’s transformed her relationship with her sister-in-law (also named Shawna) from antagonistic to amiable. Meanwhile, Jennifer’s mother, Barb — passive-aggressive to a comically villainous degree — is getting drunk on margaritas at a local Mexican restaurant and terrorizing the wait staff when she gets a call to meet Jennifer at the hospital.

But just as Jennifer was about to give birth, the story stopped. Lander announced that due to technical difficulties and illness, the audience would have to wait a few days to see what shenanigans Barb got up to, and whether this birth would help her and her son, Jennifer’s brother John, smooth over their rocky relationship. Illness foils shooting days all the time, but typically one creator’s bout of fever wouldn’t force audiences to wait well past the target air date to find out what happens. The difference with Lander’s show, which chronicles the ever-sprawling antics of the McCallister family — most sketches are actually stealth explorations of relationship dynamics — is that Lander is the show. She writes it. She produces and distributes it. She directs and shoots it.

The McCallister family saga boasts considerable viewership. The chronicles are followed by two million TikTok users, with nearly a million more on Instagram. Add it up, and that’s a bigger audience than watched the Season 3 premiere of “The White Lotus.”

Lander’s format — playing every part herself, with shots framed and edited so the characters seem to be conversing with each other — involves a visual vocabulary familiar to comedians on vertical video platforms, who often post satirical sketches about corporate life or marriage. Just recently, a creator who goes by Sydney Jo posted the multi-episode “Group Chat” series, in which she played the multitudinous members of a friend group experiencing mounting drama over one girl’s boyfriend, culminating in a “Real Housewives”-style reunion episode. The series was such a viral hit that Sydney Jo was invited onto the “Today” show to talk about it.